Tuesday, February 16, 2010

Buzz It

Fashionation.me: First invitation-only shopping club in the Middle East







Life very much revolves around the internet these days and it has changed the way we shop too. Shopping online has changed the way we buy everything - from groceries to clothes and accessories.

Websites like Amazon, EBay and Wal-Mart made sure that shopping is just a few clicks away. With the inception of Vente-Privee in 2001, the era of online private sales club began. Today Gilt, Haute Look and Vente-Privee rule the roost when it comes to online shopping ‘by-invitation-only’ from your top designer clothes and accessories, and that too, at 50-70% off the retail prices. In short, these private sales clubs have stormed the whole of Europe, UK and USA.

And now with www.fashionation.me, the Middle East market gets its very own & first invitation-only shopping club.

This is definitely a boon to the brand conscious fashionistas as they can now shop online for the latest fashion trends sitting in the comfort of their homes. Plus now that it is here, you won’t have to look for fashion portals based outside Middle East. This means faster delivery of the items and less shipping costs! Shopping is an experience. Period.

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